Linaro is non for profit engineering organization which works on Linux for ARM.
Yesterday Linaro announced that Allwinner joins them as founding member.
What does this means? Allwinner will have dedicated engineers which will be paid by Allwinner but will work on Linaro goals – better Open Source support for Linux running on Allwinner devices.
Video of the announcement is available on YouTube: http://www.youtube.com/watch?v=L7gPPJSNJBM. See Allwinner announcement at 24 minutes 28 seconds.
Linaro Press Release can be found here.