You guys will buy your AVRs from … Microchip from now on :)


atmel-vs-microchip-

It’s done! The painful and slow sinking of Atmel seems to be over now.

We knew for a long time that thing do not go well with Atmel due to their poor management. The Arduino wave kept them for a while above the water level, but in September 2015 they announced that are about to sign with the world unknown company Dialog Semiconductor deal for $4.8 billions mostly with shares exchange, but as the time pass the shares of Dialog Semiconductor went down and this deal was looking not so attractive as before, and Microchip offer for $3.56 billions in shares become more attractive!

Microchip in other hand continue to expand and never have been better – they are buying company after company and already have the IC portfolio of SMSC, MICREL, SST, Novocell etc etc and what is better, each time they buy company they improve the availability and make these chips more easier to buy and deal with. This with the nice application notes and support is the Microchip receipt for success.

Our experience with SMSC and MICREL was that these companies were working with just big customers and smaller companies couldn’t buy directly, while Microchip sales channels can satisfy both big and small customers. After Microchip bought  these companies, they improved the availability and made these chips easier to buy for the small customers. Atmel is in the same state – probably this was the major reason to sink, although Atmel have similar products like Microchip and even better open source software support, they sales are terrible hard to deal with. Many components prices go unexpected up and down as Atmel production capabilities are humble, once some big customer place large order for one chip they stop making others and this make impossible to use them for serious projects. Once you put AVR in your product it is not unlikely these chips suddenly to go on allocation due to the poor management and planning Altmel has, something which (almost) never happen to Microchip.

I guess Microchip will not cut AVRs supply but it’s unlickely they will keep developing this line when they put so much efforts in the PICs, to keep duplicate development teams for similar products is not practically. More probably is they to invest in ARM line expansion as this is something they missed yet.

For years Microchip top management was like mule on bridge not wanting to step ahead🙂 They were refusing to buy ARM licensee and bet on MIPS and they were missing a lot of sale opportunities with this odd decision. Whatever they do with PIC32 it’s not so successful like the STM32s and LPCs and they miss sales for millions $$$. This is not because MIPS architecture is bad, quite opposite it’s well developed in networking devices, but MIPS Soc from Mediatek running Linux at 400Mhz cost $2 while Microchip sells MIPS PIC32 with no MMU running at 80Mhz for $5-6.

Now with Atmel they got lot of ARM licensees and with their efficient manufacturing and great sale channels this give them access to the ARM sale market and other companies got strong competitor.

10 Comments (+add yours?)

  1. zoobab
    Jan 20, 2016 @ 10:29:44

    Linux users were happy with Atmel because of avr-gcc, with Microchip PIC the compiler was always proprietary.

    Reply

  2. funlw65
    Jan 20, 2016 @ 11:42:16

    The “Maker Faire” movement in US is quite big, with having even White House commitment and we know that it revolves mainly around Arduino platform… maybe this will be enough to keep the AVR line alive, as is much more popular due to a lot of reasons, already known by everyone. Bringing down the AVR line will be a heavy blow against makers and the entire industry based on them.

    Reply

  3. daparix
    Jan 20, 2016 @ 17:13:10

    which MediaTek SoC for $2 you refer to? thank you!!

    Reply

  4. Ted Huntington
    Jan 20, 2016 @ 19:48:52

    It’s so true what you say about Atmel not having a good distribution to small buyers (getting samples was a hassle), while Microchip has an excellent system (3 free sample orders/month)- so I think this must be good for the small buyer interested in trying Atmel ICs.

    Thanks for mentioning the MT7xxx SoCs – great that they use Linux – but they look like switch/router ICs mostly- no ADC.

    Reply

  5. Beat Siegenthaler (@netsigi)
    Jan 20, 2016 @ 21:55:53

    At the end of the day.. the processor is secondary. Look at the (older) Apple Fanboys. First was 68K the big thing, then PowerPC and now Intel.. And it i s still a computer😉 The environment is much more important. And Olimex does a good job of having for everybody something🙂

    Reply

  6. funlw65
    Jan 21, 2016 @ 04:58:29

    “At the end of the day.. the processor is secondary”
    As a end user of a product, yes. But as a microcontroller programmer, there is a different story. So, for a manufacturer it matters – it may reder his product obsolete. But for maker community, will always be about microcontroller.

    Reply

  7. Francois
    Feb 04, 2016 @ 17:08:25

    You seems to be a Microchip minded person, so your comments are valuable😉
    I personally think that both companies have made a lot for the electronic world – Atmel might have been a bit more an engineering company in the late 90’s – beg 2k years… where Microchip was more a business company at that time
    For sure, the example of the samples was true up to 5 years ago – using their new tool since a while makes me comment that it is now state-of-the-art: you order on their website, and delivery is done 48 hours later all over the world – up to 5 samples per ref per order
    the performance of the community (AVR, ARM processors) is recognized by a lot of experts (Arduino, Linux, …)
    and Atmel is known to be a better supplier at distributor place vs Microchip (support, business conditions, products, …)
    anyway, experience makes everything !
    what is sure is that the combined companies might create a great company to fight against the ST, NXP and other giants… if integration is well done and if the best of each companies is taken into account

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: