Embedded World 2018 is next week in Nürnberg


Embedded_World_2018

Embedded World is next week in Nürnberg. It’s good place to see many semiconductor vendors at once.

This year is interesting to see Chinese companies like Espressif Systems and Rockchip to  exhibit there. I look forward to meet there face to face people I have communicated only by e-mail!

Some interesting booths I put in my “to visit” agenda:

  • Analog Devices GmbH 4A-629
  • Arm Limited 4-140
  • ASIX Electronics Corporation 3-310
  • ATMEL – Microchip Technology 1-500/510
  • Broadcom Limited 3A-135
  • Espressif Systems 3A-623
  • Intel Corporation 1-338
  • NXP 4A-220
  • ON Semiconductor 4A-260
  • Qualcomm 4A-330
  • Realtek 3-341
  • RISC-V FOUNDATION 3A-419
  • Samsung 3A-438
  • Silergy 2-458
  • Silicon Labs 4A-128
  • SIMCom 3-531
  • STMicroelectronics 4A-138
  • Xilinx 3-311

Olimex used to exhibit at Embedded World three years 2014-2016, but in 2017 and this year we are just visitors. The reason for this decision is that Messe Nürnberg obviously has so much work and can’t offer good service for the smallish exhibitors. They make agreements then break them whenever they want and bear no responsibility. In our case February 2016 we made booking for exhibiting in 2017, Messe Nürnberg offered us booth plan and we choose booth with good location. We made agreement and then in July 2016 someone offered them to pay more for the same location and they assign this booth to them and notified us to go whistle. They offered us to choose from what’s left not booked or we can break the deal and we will not PAY COMPENSATION to them! This really pissed me off enough to decide to not exhibit there anymore. For the three years while we were exhibiting it was always one and same story: we order booth and arrangement and when we go to the show we see that they did something different, we complain then they do last minutes updates to fix the problems… For me it was shock to see things like this in Germany, which everyone praise for punctuality and precision. First year I said to myself oh well things like this happen, second year I though ok we just have bad luck, but when the third year the situation didn’t improve I though something is not right.

Otherwise Electronica, Productronica, Embedded World are among the very small amount of still very active exhibitions in EU. All local electronics exhibitions in our Balkan area like the Fair in Plovdiv, Thessaloniki, Belgrade, Istanbul are with declining functionality. They used to be very important events where people learn about new products and can make contacts, now internet made them less useful.

4 Comments (+add yours?)

  1. justatestokayblog
    Feb 22, 2018 @ 21:04:20

    I have had this experience with almost every trade show I visited as exhibitor. whehter in germany, the uk, italy, cechz republic, belgium, france, … there is always something that is not done as agreed, something not delivered to the booth (even when using the “official exhibition shipping service”. it worked best when we relied on as little service as possible provided by show organizers. seems to be a very complex tast 😉

    Reply

  2. mipl
    Mar 01, 2018 @ 22:58:11

    This year the exhibition seems to be smaller, event booth of big cats (NXP, TI, etc.) are smaller. The only exeption is ST giving out as always the STM32 EVA boards. For me it was strange to see that in some places there was construction going on… or they wanted to hide that there are empty slots. Example next to the Espressif stand. In pararel in the exhibition complex there was another fare – free, leasure time exhibition. In the metro that I came to the center most of the people went, not to the Embeder World, but there 😉

    Reply

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