Embedded World 2018 is next week in Nürnberg

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Embedded World is next week in Nürnberg. It’s good place to see many semiconductor vendors at once.

This year is interesting to see Chinese companies like Espressif Systems and Rockchip to  exhibit there. I look forward to meet there face to face people I have communicated only by e-mail!

Some interesting booths I put in my “to visit” agenda:

  • Analog Devices GmbH 4A-629
  • Arm Limited 4-140
  • ASIX Electronics Corporation 3-310
  • ATMEL – Microchip Technology 1-500/510
  • Broadcom Limited 3A-135
  • Espressif Systems 3A-623
  • Intel Corporation 1-338
  • NXP 4A-220
  • ON Semiconductor 4A-260
  • Qualcomm 4A-330
  • Realtek 3-341
  • RISC-V FOUNDATION 3A-419
  • Samsung 3A-438
  • Silergy 2-458
  • Silicon Labs 4A-128
  • SIMCom 3-531
  • STMicroelectronics 4A-138
  • Xilinx 3-311

Olimex used to exhibit at Embedded World three years 2014-2016, but in 2017 and this year we are just visitors. The reason for this decision is that Messe Nürnberg obviously has so much work and can’t offer good service for the smallish exhibitors. They make agreements then break them whenever they want and bear no responsibility. In our case February 2016 we made booking for exhibiting in 2017, Messe Nürnberg offered us booth plan and we choose booth with good location. We made agreement and then in July 2016 someone offered them to pay more for the same location and they assign this booth to them and notified us to go whistle. They offered us to choose from what’s left not booked or we can break the deal and we will not PAY COMPENSATION to them! This really pissed me off enough to decide to not exhibit there anymore. For the three years while we were exhibiting it was always one and same story: we order booth and arrangement and when we go to the show we see that they did something different, we complain then they do last minutes updates to fix the problems… For me it was shock to see things like this in Germany, which everyone praise for punctuality and precision. First year I said to myself oh well things like this happen, second year I though ok we just have bad luck, but when the third year the situation didn’t improve I though something is not right.

Otherwise Electronica, Productronica, Embedded World are among the very small amount of still very active exhibitions in EU. All local electronics exhibitions in our Balkan area like the Fair in Plovdiv, Thessaloniki, Belgrade, Istanbul are with declining functionality. They used to be very important events where people learn about new products and can make contacts, now internet made them less useful.

Embedded World 2016

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Today is last day of Embedded World, really spectacular exhibition.

Lot of peoples from 9.00 to 18.00 on our booth and leg pain at the end of the day.

We are exhibiting our IoT platform and The DIY Laptop.

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ST has interesting display on their booth showing how many STM32 devices they have sold and this display is interractive as the numbers go up every second, if this is real or just show it not so interesting, the number of 1.5 billion devices sold is impressive! And this is just one ARM vendor, I wonder what is the total number of all ARM devices sales.

NXP had interesting truck on their booth:

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Lot of companies were exhibiting metal formed boxes, we already stolen few ideas to experiment with when we come back 😉 Time to learn LibreCAD for 2D drawing!

SMT news from SMT & Hybrid exhibition in Nuremberg Germany

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Last week from May 6th to 8th the SMT & Hybrid exhibition for SMT machines and technologies was held in Nuremberg, Germany.

All the big names were there: JUKI, Panasonic, Samsung, Fuji, DEK, Hitachi, Siplace.

Juki became monster source for SMT machines after they bough SONY SMT business. The benefits of this purchase is the newly released RX-7 machine which they were exhibiting which is based on the proven SONY revolver head technology with 12 nozzles and combined with JUKI software and platform.

Something very interesting is the new SMART auto splice feeders. These are offered now by SAMSUNG, HITACHI, FUJI and I guess many other will follow.

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you see one such on the picture above. The magic with this kind of feeders is that they can work with cut reels and stripes and the feeder auto load the tape without need of any operator intervention, this way these feeders have no down time during production.

You can see it here in action:

This is very significant innovation, as with the high speed machines the feeder re-loads is the major bottleneck of the productivity.

FUJI are one of the top vendors for high speed machines.

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The above machine is one of the top notch SMT machines one could wish to have, but their prices are serious too 🙂

There are lot of small SMT machine vendors too like Fritsch, Autotronik, Essemtec these vendors can’t compete with the big boys in terms of precision, speed, etc. but cost less and have well done software and features which allow fast change overs, so good for small companies with low volumes and high mix.

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Overall is good to see that the industry is innovating and moving forward in terms of speed and precision.