Embedded World 2012

I’m back from Embedded World! As always being there was great, you can sense the pulse of the Embedded developments, see the trends and what’s new.

It was 4 days fun! We met with all our important silicon chip vendors and planned many new boards for release which you will see very soon 😉

This year our German distributor Elektronikladen had no booth and we co-exhibited with our Global distributor Mouser Inc. Their booth they built was beautiful:

If you do wonder where Olimex is,  here we are:

These pictures I took early in the morning at 9.00 AM they let the visitors in and it got crowdy.

We chatted with hundreds of young and interesting people who came to our booth:

We had one DuinoMite-Mega running on the booth with Wii-nunchuk and many were interested to see the code themself:

Lucio Di Jasio who wrote the book “Programming 32-bit Microcontrollers in C – Exploring the PIC32” and who’s idea Geoff Graham used to make Maximite came to our booth also and we talked about DuinoMite.

Then we have been visited by some key PIC32 people in Microchip and they all have been charmed by DuinoMite and Pinguino boards.

1000 PIC32-PINGUINO-MX220 boards were given-away and I hope this will be a nice kickstart for Pinguino project. Lot of students and people who use Arduino  were hear about this promotion and came to get their free Pinguino to test.

I also had some time to look around.

Olimex’s boards were on Texas Instruments 3rd party display:

As this event is huge and you have to catch the crowd attention, some booths had even ‘live’ bears on them:

On ARM booth there was Lego robot which solves Rubic cube in less than 6 seconds:

Being on Mouser booth I had chance to talk to some of the managers and I was amazed to learn about the logistic capabilities they have.

MOUSER stock hundreds of thousands different components, but once you fill your order on their web 15 minutes later the order is ready to load on the FedEx truck.

This is trully amazing (comparing to our Olimex humble shipping possibilities).

I learned that they do consolidated shipments for Europe and clear the import export procedures for their European customers. So if you place your order at their web latest 8.00 PM Texas time, your order is loaded on the last FedEx truck which leave their facility at 8.30 PM. All EU shipments are consolidated in a big container. The container is loaded on the plane and while it flyes the export/import paper work is processing, so it gots unloaded at Fedex facility in France and all small parcels are distributed within Europe shipping from France. So if you live in EU you don’t have to deal with import and customs like if you order from other vendors like Digikey.